Marketing Research Proposal Topics that Guarantee Your Success

Nowadays, the importance of marketing is hard to overestimate. Modern society is constantly bombarded with various kinds of information, so it is easy to get lost and feel overwhelmed. Marketing is what helps to move the business forward. Not only products but even ideas, cultures, and entire countries can be promoted and turned into a recognizable brand.

This field is also changing rapidly and becoming a subject of extensive research. There is plenty of data for you to explore while preparing a paper. Be careful, though: the marketing sphere is overloaded with various emerging strategies, suggestions, and new approaches of all kinds.

Choosing Wisely among Possible Marketing Research Topics

Choosing the most relevant and compelling marketing research topic is crucial for your success. When it comes to making the proper choice, there are many factors to consider. That is why you must take the following recommendations into account:

• Filter the unrelated themes and focus on something you are truly interested in. The process of writing will become much easier if you feel genuine excitement and curiosity. 
• If you plan on starting your own business in the future, this is a great opportunity to reflect on a potential marketing plan. 
• Do not select topics that are too broad or too narrow. 
• Make sure that your subject is researchable and feasible. 
• The topic you choose to explore should stay within the range of your understanding for you to adequately address the main research question.

Hopefully, the following list will be a source of inspiration and help you make the right decision. You may even come up with new ideas and generate a unique marketing research topic for your paper.

100 Brilliant Marketing Research Proposal Topics

1. Impulse buying and the main factors that influence its level 
2. Why is social media marketing advantageous for small businesses?
3. The influence of Black Friday sales on company gross
4. Is Black Friday a psychological marketing trick?
5. Different opinions concerning direct marketing
6. Tapping into customers minds with the help of smartphones
7. Marketing: an investment or an option?
8. Common strategic e-marketing issues
9. How does packaging design influence buyers?
10. The significance of strong leaders in marketing teams
11. Loyalty programs as a marketing tool
12. Subliminal marketing in the film industry
13. The significance of e-marketing in today’s society
14. The power of viral advertising
15. The importance of brand management
16. Multi-level marketing and its benefits
17. Psychological tactics used in marketing
18. How does a brand image affect the buyers’ preference? 
19. How does humor advertising change brand perception?
20. Health care services: the main factors of customer satisfaction
21. Search engine optimization in marketing
22. Business process outsourcing
23. Popular trends in internet marketing
24. How does green marketing impact the environment? 
25. The effect of service blueprint on customer experience
26. The importance of communication in the evaluation of the service brand
27. Customer relationship management
28. Consumer habit formation and purchasing habits
29. TV advertising and its relevance in the digital era
30. Influencer marketing and its possible dangers
31. Using desire in marketing campaigns
32. Marketing campaigns standardization
33. Is language targeting helpful in ethnic minority advertising?
34. Is radio an effective tool of advertising nowadays?
35. Marketing challenges for rural and urban areas
36. Sales and distribution effectiveness
37. How does mobile marketing affect teenagers?
38. How does the recession impact promotion campaigns?
39. Communicating with target customers
40. Customer retention in hotels: key factors
41. The impact of packaging on consumer preference in breakfast cereal
42. The power of outdoor advertising in social-cause marketing
43. How does environmental consciousness impact consumers’ brand preference?
44. The role of gender in customer expectations
45. Controversial advertising and its impact on brand perception
46. Advertising in a period of recession
47. Deceptive advertising
48. Nonconventional distribution channels
49. The effect of women image in marketing
50. The impact of advertising on soft drink consumption
51. The importance of marketing planning in service organizations
52. The impact of outdoor advertising on politicians’ electoral success
53. How does television advertisement influence children?
54. Marketing mix in retail businesses
55. The impact of effective branding on buyers’ beverage choice
56. Test marketing techniques
57. How can market segmentation help to increase market share?
58. Increasing profitability with the help of marketing research
59. Facebook as a marketing tool
60. The challenges of agricultural product marketing
61. The influence of advertising on service delivery in tourism
62. The role of price in new product introduction
63. Integrated marketing communications
64. Is strategic marketing better than tactical marketing? 
65. The impact of the price change on consumer goods sales
66. Promotional mix elements and their effectiveness
67. The significance of the marketing information system in sales improvement
68. Recyclable materials marketing
69. How can a parent brand image influence the brand extension?
70. How does a brand extension affect the parent brand?
71. The effect of brand extension on profitability 
72. Sustainable competitive advantage in business
73. Customer satisfaction factors in the healthcare system
74. Organized retailing spread in India
75. Product development management
76. Forecasting techniques in sales
77. Corporate social responsibility as a marketing tool
78. The difference in sales numbers of two manufacturers selling the same product with different packages.
79. The effect of marketing on production expenditure
80. The significance of corporate social responsibility for brand equity reinforcement
81. What manipulation tactics are widely used by marketing specialists to attract more customers?
82. Do popular brands truly manufacture high-quality products?
83. International market entry of Starbucks
84. How can augmented reality change marketing experiences?
85. Information technology in the manipulative advertisement.
86. How does the quality of e-service impact customer loyalty?
87. Do buyers truly understand a company’s brand values?
88. The significance of word of mouth in the fast-food industry
89. Profit maximization pricing
90. How can advertising break a brand?
91. How are customers’ needs identified on the Internet?
92. Google’s paid advertising
93. Is traditional marketing out-of-date?
94. How can design help in marketing to women?
95. Marketing challenges in the 21st century
96. Gender marketing: sells or repels?
97. The use of immediate satisfaction appeal in marketing
98. The main challenges of sustainability marketing
99. Marketing challenges in a transition economy 
100. Marketing challenges in newly independent countries

Consumer Behavior Research Topics

1. How do nutritional labels influence consumer behavior?
2. How does Brexit affect consumer buying behavior in the UK?
3. The influence of gender on buying behavior
4. How does international travel affect consumer behavior for buying locally made products?
5. Does retailer interest have an impact on customer behavior?
6. How does a woman’s occupational status affect her buying behavior?
7. Dimensions of buyer behavior
8. Are companies that use the tools of mobile marketing responsible for addictive consumer behavior?
9. How fast does a promotional campaign influence consumer behavior?
10. The impact of sensory marketing on consumer behavior.
11. How does branding influence buyers’ purchase intent?
12. The role of price in a buyer’s purchase intent
13. Factors that influence users’ purchase intent when buying products online
14. How does customer support influence buyers’ purchase intent on the Internet?
15. The impact of celebrity endorsement on consumer decision making
16. How does sexual advertising influence buying decisions?
17. The process of consumer decision making in the automobile industry
18. What factors influence customer decision making in the fast-food industry?
19. How does gender influence family buying decisions?
20. The impact of basic evolutionary needs on consumer behavior

Research Proposal Topics about Marketing Strategies

1. Customer-centric marketing strategy
2. Push & pull promotional strategies
3. How can consumers protect themselves from direct marketing strategies?
4. Uncommon marketing strategies and approaches
5. Event marketing strategies
6. Jewelry marketing strategies
7. Alcoholic beverages marketing strategies
8. Customer satisfaction strategy
9. Word-of-mouth marketing
10. Product differentiation strategy
11. Online marketing strategies used in Instagram (Facebook, Twitter)
12. Airline marketing strategies
13. Personal selling strategies in marketing
14. Co-branding marketing
15. Marketing strategies used while introducing a new product
16. Distribution strategies used by ice-cream manufacturers
17. Promotional strategies in product marketing
18. Search engine marketing
19. Point-of-purchase marketing
20. Cause marketing strategy

Marketing Research Proposal Topics about Various Fields of Industry

1. Pet industry marketing trends
2. Baby products marketing
3. Marketing of banking products
4. Brewery industry marketing
5. Romantic relationship marketing
6. Ethics in pharmaceutical marketing
7. Petroleum products marketing
8. Marketing in the mineral water industry
9. Marketing in the tobacco industry
10. Household products marketing

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