In order to interact with users, protect the entrance to the site and maintain its assets, each website uses some types of data collection. Most often, the technology for obtaining information is embedded in the site code. One such technology has special files called cookies.
We want to rid you of guesswork and fears regarding this tool. Therefore, in this document, you will read what cookies are, why they are needed and what benefits they bring for the site and the user.
Cookies: what this tool directly is
A cookie is a small piece of data that is sent by a web server and stored on a user's device. When downloading a website, the user transfers his data to the webserver, and the corresponding login information is stored on the device.
Depending on the encoding of the site, cookies can be deleted automatically or stored on the client’s device. Usually, you can read about the type of files in the pop-up window immediately after entering the site. However, regardless of the type of cookie, you can view and delete downloaded documents.
Is there any benefit to using cookies?
Both the user and the site benefit from this tool. It is a feature that helps optimize work and see statistics. The website gets the opportunity to understand the target audience, and the user - a reminder if this service has already been viewed.
Thus, you can weed out resources that you have already used, which means you save your time.
Improving ad performance
Not interested in using cookies?
Your device can select ads based on the resources you visit. If you think that advertising does not meet your interests or you want to regulate it, refer to the device settings.
However, before disabling cookies, analyze the pros and cons. This can complicate the use of the Internet since no website can recognize you. Thus, you will have to go through the standard procedure for a new user each time. In the end, if users suffered from this tool, it would be deleted.
What areas do cookies affect?
As we said, using cookies helps both you and us. In other words, it simplifies life, as it reduces the time spent on safety. The usefulness of this function for you is described in the following paragraphs.
- Reduce entry time. When you click the “remember me” button in a special window, cookies are connected. They log your data at login and use it every time you reuse the service. It saves you time.
- Analysis of interests. To facilitate the use of sites, files collect information about your choice. They monitor the language, order forms, and applications, and copy typical information. When a similar request appears, cookies will automatically fill it.
- Protection. Viruses or hacker attacks can invade data transfer while you are browsing through the net. Cookies provide you with safety while using our service, so you can be calm about your data.
- Advertising statistics. We can track your preferences and select ads based on this data. This helps us to promote services, and you - to see the advertisement for what you are interested in.
- Analysis and editing. Based on statistics, we see how the site is used. We analyze statistics and improve those elements that you ignore. Cookies also show where the service needs to be optimized.
Still not fulfilled your inquiries?